Legal

Privacy Policy

Last updated 8 July 2026

This Privacy Policy explains how Alves Rowe Ltd collects and uses personal data through our website at alvesrowe.com, in particular when you contact us through the site. It also sets out your rights under UK data protection law (the UK GDPR and the Data Protection Act 2018).

Our takeoff software, Kestrel, and its marketing site at takeoff.alvesrowe.com have their own separate privacy policy. This policy covers the alvesrowe.com consultancy website only.

1. Who we are

Alves Rowe Ltd is the data controller for the personal data described in this policy. We are a company registered in England and Wales (Companies House number 16682818), with registered office at 44 Belmore Road, Eastbourne, BN22 8BL. Our VAT registration number is GB 520 3368 24. Contact: info@alvesrowe.com.

2. What we collect

  • Enquiry details. When you use our contact form, we collect your name, email address, and message, and optionally your company name and phone number if you choose to provide them.
  • Technical and security data. Like most websites, our hosting provider (Cloudflare) processes your IP address and standard server-log information to keep the site available and secure. Our contact form runs a Cloudflare Turnstile check to block spam and automated abuse.

We do not run advertising or analytics cookies, and we do not track your browsing across the site or across other websites.

3. Why we use it, and our lawful basis

  • To respond to your enquiry and discuss how we might work together. Our lawful basis is our legitimate interests (UK GDPR Article 6(1)(f)) in responding to people who contact us and, where you are asking us to take steps towards a possible contract, the performance of steps prior to entering that contract (Article 6(1)(b)).
  • To keep the website secure and prevent spam, fraud and abuse. Our lawful basis is our legitimate interests in protecting our site and our business.

4. Cookies and similar technologies

We do not use analytics, advertising or tracking cookies, so no cookie-consent banner is needed. The only technology of this kind we use is Cloudflare Turnstile on the contact form, which is a strictly necessary security measure to tell humans from bots. It does not track you or build a profile of you.

5. Who we share it with

To run this website and respond to you, we share limited data with the following processors, who act on our instructions:

  • Cloudflare, Inc. hosts the website and provides security and bot protection (including Turnstile).
  • Postmark delivers your enquiry to our inbox by email.

We do not sell or rent your personal data, and we do not share it with anyone else for their own marketing.

6. International transfers

Some of our processors are based outside the UK or process data outside the UK (for example, email delivery via Postmark in the United States). Where this happens, we rely on the UK's adequacy decisions where they apply, or on Standard Contractual Clauses together with the UK International Data Transfer Addendum where they do not.

7. How long we keep it

We keep enquiry correspondence for as long as we need it to deal with your enquiry and any work that follows from it, and for a reasonable period afterwards for our business records, after which we delete it. Cloudflare retains standard server logs for a short period (typically up to 30 days). You can ask us to delete your enquiry data sooner at any time (see section 8).

8. Your rights

Under UK GDPR you have the right to: ask for a copy of the personal data we hold about you; ask us to correct inaccurate data; ask us to delete your data; restrict how we process it; object to processing based on our legitimate interests; and receive your data in a portable format. To exercise any of these rights, email info@alvesrowe.com. We will respond within one month.

You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113. We would, however, appreciate the chance to address your concerns directly first.

9. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top shows when it last changed. Any updated version takes effect as soon as it is posted here.

10. Contact

Any questions about this policy or your personal data: info@alvesrowe.com, or write to Alves Rowe Ltd, 44 Belmore Road, Eastbourne, BN22 8BL.